American actress Jennifer Love Hewitt has been named as the face of Palmer's pregnancy range, and stars in the brand's ad campaign - launching autumn 2015 - for its stretch mark products, including the Palmer's Massage Lotion, Cream, Tummy Butter and Skin Therapy Oil.

Love Hewitt, who is pregnant with her second child, commented 'After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers. These are products that I believe in and actually use - they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way'.